From the Desk of Clint Arthur
New York, New York
Allow me to introduce you to a Living Legend
, and the man who shared this concept with me. You may have heard of Mr. Dan Kennedy
He's a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; strategic advisor to countless from-scratch 7-figure+ income entrepreneurs; and author of the popular No B.S. book series.
And he knows what it means to be in a "category of one" - because that's what truly makes all the difference in the success or failure of your business.
Let's face it. If you're struggling to stand out... if you're blending in as "just another ______" (consultant, coach, dentist, doctor, lawyer, designer, marketer, or whatever your title is)... you can't grow your business and attract clients the way you deserve.
Because your talent, your skill, your gift, your passion - none of those are the problem.
The problem is positioning. You've GOT to stand out.
How do you do that? Yes, we're back to the "category of one."
Get clear on this: you are the ONLY one, who does what you do, for the clients you do it for, to deliver the results you deliver.
When you get right down to it, your category of one is what you are the best in the world at.
And when you're ready to define and own that expertise... that's when you really begin to stand out and get noticed.